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Clinical staff member with medical supplies

Due to the number of company sales representatives visiting Ashford & St Peter’s Hospital NHS Foundation Trust and the need to maintain the integrity of clinical governance arrangements on site at all times, it will be necessary for any sales representatives attending an appointment within the hospital to pre-register their visit through the Medical Industry Accreditation Scheme www.miaweb.co.uk

In Lord Carter’s Interim Report he is quoted as follows, “In one hospital, there were 650 sales reps targeting the hospital with 65 on site at any one time. Those salesforces not only have a big influence on choices made –they also have big costs that in the end we pay for.”

The Trust will adopt this scheme as of the 5th October 2015. Most suppliers are aware of the scheme as it is currently in use in a number of Trusts across England.


The Medical Industry Accredited (MIA) system was launched by the medical technology industry to:

  • Raise standards of training for company representatives and service engineers visiting acute and critical care areas of hospitals
  • Provide assurance to hospital staff that company personnel admitted to sensitive areas are properly trained and are fully aware of their responsibilities
  • Help the NHS fulfil its duty of care to protect patients and ensure safe surgical and clinical outcomes
  • Ensures procurement is made aware of supplier representatives visiting the Trust and their reasons for visiting

Representatives should have their cards visible at all times when in the hospital environment to demonstrate that they are MIA registered.

Failure of the company representative to pre-register all their appointments or provide their identification will mean the company representative will be refused access.

Melvyn Lake
Associate Director of Procurement