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Non-Executive Director

Appointed in July 2016, Chris has extensive senior executive experience and a proven track record in delivering commercial, brand and customer value across a variety of industry sectors, including private healthcare, media, financial, motoring and energy services, with a particular focus on leadership in marketing, customer experience management, digital transformation strategy and programme development.

As General Manager of Membership and Marketing at the AA in the 1990s Chris led from inception the six-year development of the AA’s acclaimed 4th Emergency Service positioning and marketing campaign, the most successful in its history. He was an Executive Board member and the first Marketing Director for Amazon co uk in 1999 and since then has been an Executive Board member for Zenith Media UK, where he was the founding Managing Director of its digital media communications agency, Zenith Interactive Solutions. He was also CoFounder of Active Wellbeing, a healthcare brand in rehabilitation and recovery self-help.

Chris has subsequently focused on helping major service corporations with digital transformation consultancy including Aviva, HSBC Commercial Banking, Bupa UK, Vitality Health, BBC and EDF Energy, evolving their business models and ways of working through the development of digital transformation strategies and new change solutions.

Chris is Chair of the Integrated Digital Committee, a member of the Quality of Care Committee and sits on the Patient Experience Monitoring Group. He is also a Non-Executive for the Surrey Heartlands Digital Programme Board and Co-Chair of the Surrey SafeCare Joint Digital Committee with the Royal Surrey County Hospital.


Chris Ketley